Abstract

The Promotional Value of Public Speaking

Presenters:
Betty Weibel, Yopko Penhallurick, USA
Jennifer Reece, Yopko Penhallurick, USA

Theme:

Program ID: WKSP-20

Presentation: October 3, 2013 2:30 pm - 3:45 pm

Room: Magnolia

Abstract:

AASP members seeking to promote themselves commonly consider media relations, advertising, direct mail and online marketing tools. However, public speaking is an excellent promotional tool, often overlooked. When used strategically, public speaking can provide great value in building community awareness, promoting a book or research and more. This seminar will touch on the aspects of public speaking beyond the content of your talk including advance publicity, driving traffic to your website, and maximizing media opportunities related to the talk. A brief overview of the new AASP Speakers Bureau will also be provided.

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