Join the Blogosphere. Take your passion and make it happen: Creating a Mental Wealth, Lifetime Health, & Physical Well Being Blog

Elaine O'Brien, Temple University / Positive Fit Lab, USA

Theme: Professional development and mentoring

Program ID: SYM-01

Presentation: October 2, 2013 1:00 pm - 2:00 pm

Room: Jasperwood


Utilizing technology to create a web presence, within exercise, performance, and sport psychology, is a viable option for savvy AASP professionals. Learn how to define your niche, identify your audience, put your mission and passion into action, and realize your goals and dreams. As technology evolves, opportunities are arising for AASP members who understand the media landscape, and can recognize under-served niches through blogging. Learn about ‘murketing’ creating events, using social media to attract readers, and about branding yourself. Take control of your future, help others, and do amazing things, ‘blogging your way to success.’ In this presentation, we will look at the notion of creating blogs to promote viable and ‘beneficial and necessary’ exercise, performance and sport psychology related products, practices and services. The presenter will share her personal experience in creating a lifetime well-being and fitness blog, combining inspiration, humor, and best practices in Exercise, Performance, Sport, and Positive Psychology, with the aim of promoting lifelong flourishing. The session learning objectives include distinguishing your service, product audience, and finding your niche. You will discover the importance of knowing your demographics: Who do you want to reach and how will this be accomplished? You will also learn the value of positive community building, how to create an online media kit, and ways of developing revenue streams. Finally, we will discuss how to make your blog a viable profitable and integrated experience, adding value to your whole lifetime.

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